understanding absorption
Carbon offsetting has had a bad press, with many critics seeing it as an easy alternative to making genuine change. even legitimate schemes are not as effective as they first appear. for example, a tree planted today to offset your carbon footprint will not have a significant impact on carbon until 2045.
To deliver true change, you need to broaden your horizons. kelp, seaweed and sea grasses grow far more quickly and absorb CO2 faster than trees, and they don’t take up valuable land. They may be more expensive to plant, but they are at least 20 times more effective at absorbing CO2.
the alternative
carbon happy world aims to shine a spotlight on high-impact coastal projects for kelp and seagrass plantations. we can provide your organisation with access to these innovative and highly effective alternatives that deliver real carbon reductions in practice, not just on paper.
